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Fine pastry founded in 1972 in Sfax
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Our History
Our History
Presentation
Our values
Our know-how
Our History
Masmoudi's quality
2000
Implementation of the HACCP system with the central notion of a system of ascending and descending traceability.
Realization of the website masmoudi.com
Obtaining the web Oscar of the best seller site.
2001
The famous French designer Gérard Caron designs the new identity charter Masmoudi.
Joining the National Business Upgrade Program.
2002
30th birthday of MASMOUDI.
MASMOUDI manufactures the largest piece of Baklava weighing 1150kg and being part of the Guinness World Records 2003 edition.
World Star for Packaging obtained from the WPO.
Joining FAMEX Export Assistance Fund.
2003
Launch of e-commerce on the website masmoudi.com.
Masmoudi founding member and initiator of the first agribusiness consortium ACT International.
2004
Development of the light pastry range
2006
Development and launch of the MASMOUDI franchise in Tunisia.
Obtaining the Trends and Innovations certificate in Paris 2006 for Nougat Rose Petals products and Chichkhan jewelry).
2007
Establishment of a quality management system.
Creation of a branch in France and a logistics platform to serve the network.
Establishment of kiosks at Galeries Gourmandes Paris, Galeries Lafayette Paris ...).
Opening of the first Franchise Shop outside Tunisia (Masmoudi, Lyon Croix Rousse).
2008
ISO 9001 version 2000 certification.
Commercial partnerships with various renowned economic actors (The German chef Alfons Schuhbeck).
2009
Opening of the second Masmoudi franchise in France and the first in Paris.
First participation at the franchise fair (Franchise Expo Paris).
Development of an ERP with optimization of flows and organization.
2010
Opening of two new stores in France Paris Boulevard Sébastopol and Lyons 6th course Franklin Roosevelt.
Opening of a new store in the Duty Free area of Tunis Carthage Airport.
2011
Opening of two new tea room stores in France in Annecy and St Etienne
Opening of a third franchise in Tunisia in Laouina Tunis.
Start of the agricultural project for the production of almonds and pistachios (implementation of the upstream vertical integration strategy).
Renewal of ISO 9001 certificate version 2008.
Creation of a research and development committee.
Creation of a "work health and safety" pole.
Strengthening the quality team (from 1 to 4 Quality experts).
2012
40th anniversary of the company.
Implantation of the Masmoudi franchise in Dubai mall implantation.
Opening of a new store at the avenue of Carthage in Tunis.
2013
Signature of deed of agreement for implantation on the terraces of the port in Marseilles.
Creation of Masmoudi France French law.
Vertical integration: launch of agricultural project for implantation of pistachio and amandine 40000 feet.
2014
Edition of Masmoudi story book.
Implantation in the "Beauty & Home" area at "Printemps Haussmann in Paris".
Establishment in the "Grande Hall" at the Les "Terrasses du Port" shopping center in Marseille.
Establishment in the Bab Ezzouar shopping center in Algiers.
Certification in progress of the ISO 22000.