Our History

2000
- Implementation of the HACCP system with the central notion of a system of ascending and descending traceability.
- Realization of the website masmoudi.com
- Obtaining the web Oscar of the best seller site.
2001
- The famous French designer Gérard Caron designs the new identity charter Masmoudi.
- Joining the National Business Upgrade Program.
2002
- 30th birthday of MASMOUDI.
- MASMOUDI manufactures the largest piece of Baklava weighing 1150kg and being part of the Guinness World Records 2003 edition.
- World Star for Packaging obtained from the WPO.
- Joining FAMEX Export Assistance Fund.
2003
- Launch of e-commerce on the website masmoudi.com.
- Masmoudi founding member and initiator of the first agribusiness consortium ACT International.
2004
- Development of the light pastry range
2006
- Development and launch of the MASMOUDI franchise in Tunisia.
- Obtaining the Trends and Innovations certificate in Paris 2006 for Nougat Rose Petals products and Chichkhan jewelry).
2007
- Establishment of a quality management system.
- Creation of a branch in France and a logistics platform to serve the network.
- Establishment of kiosks at Galeries Gourmandes Paris, Galeries Lafayette Paris ...).
- Opening of the first Franchise Shop outside Tunisia (Masmoudi, Lyon Croix Rousse).
2008
- ISO 9001 version 2000 certification.
- Commercial partnerships with various renowned economic actors (The German chef Alfons Schuhbeck).
2009
- Opening of the second Masmoudi franchise in France and the first in Paris.
- First participation at the franchise fair (Franchise Expo Paris).
- Development of an ERP with optimization of flows and organization.
2010
- Opening of two new stores in France Paris Boulevard Sébastopol and Lyons 6th course Franklin Roosevelt.
- Opening of a new store in the Duty Free area of Tunis Carthage Airport.
2011
- Opening of two new tea room stores in France in Annecy and St Etienne
- Opening of a third franchise in Tunisia in Laouina Tunis.
- Start of the agricultural project for the production of almonds and pistachios (implementation of the upstream vertical integration strategy).
- Renewal of ISO 9001 certificate version 2008.
- Creation of a research and development committee.
- Creation of a "work health and safety" pole.
- Strengthening the quality team (from 1 to 4 Quality experts).
2012
- 40th anniversary of the company.
- Implantation of the Masmoudi franchise in Dubai mall implantation.
- Opening of a new store at the avenue of Carthage in Tunis.
2013
- Signature of deed of agreement for implantation on the terraces of the port in Marseilles.
- Creation of Masmoudi France French law.
- Vertical integration: launch of agricultural project for implantation of pistachio and amandine 40000 feet.
2014
- Edition of Masmoudi story book.
- Implantation in the "Beauty & Home" area at "Printemps Haussmann in Paris".
- Establishment in the "Grande Hall" at the Les "Terrasses du Port" shopping center in Marseille.
- Establishment in the Bab Ezzouar shopping center in Algiers.
- Certification in progress of the ISO 22000.