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Our History

  • 2000 
    • Implementation of the HACCP system with the central notion of a system of ascending and descending traceability.
    • Realization of the website masmoudi.com
    • Obtaining the web Oscar of the best seller site.
  • 2001 
    • The famous French designer Gérard Caron designs the new identity charter Masmoudi.
    • Joining the National Business Upgrade Program.
  • 2002 
    • 30th birthday of MASMOUDI.
    • MASMOUDI manufactures the largest piece of Baklava weighing 1150kg and being part of the Guinness World Records 2003 edition.
    • World Star for Packaging obtained from the WPO.
    • Joining FAMEX Export Assistance Fund.
  • 2003 
    • Launch of e-commerce on the website masmoudi.com.
    • Masmoudi founding member and initiator of the first agribusiness consortium ACT International.
  • 2004 
    • Development of the light pastry range
  • 2006 
    • Development and launch of the MASMOUDI franchise in Tunisia.
    • Obtaining the Trends and Innovations certificate in Paris 2006 for Nougat Rose Petals products and Chichkhan jewelry).
  • 2007 
    • Establishment of a quality management system.
    • Creation of a branch in France and a logistics platform to serve the network.
    • Establishment of kiosks at Galeries Gourmandes Paris, Galeries Lafayette Paris ...).
    • Opening of the first Franchise Shop outside Tunisia (Masmoudi, Lyon Croix Rousse).
  • 2008 
    • ISO 9001 version 2000 certification.
    • Commercial partnerships with various renowned economic actors (The German chef Alfons Schuhbeck).
  • 2009 
    • Opening of the second Masmoudi franchise in France and the first in Paris.
    • First participation at the franchise fair (Franchise Expo Paris).
    • Development of an ERP with optimization of flows and organization.
  • 2010 
    • Opening of two new stores in France Paris Boulevard Sébastopol and Lyons 6th course Franklin Roosevelt.
    • Opening of a new store in the Duty Free area of Tunis Carthage Airport.
  • 2011 
    • Opening of two new tea room stores in France in Annecy and St Etienne
    • Opening of a third franchise in Tunisia in Laouina Tunis.
    • Start of the agricultural project for the production of almonds and pistachios (implementation of the upstream vertical integration strategy).
    • Renewal of ISO 9001 certificate version 2008.
    • Creation of a research and development committee.
    • Creation of a "work health and safety" pole.
    • Strengthening the quality team (from 1 to 4 Quality experts).
  • 2012 
    • 40th anniversary of the company.
    • Implantation of the Masmoudi franchise in Dubai mall implantation.
    • Opening of a new store at the avenue of Carthage in Tunis.
  • 2013 
    • Signature of deed of agreement for implantation on the terraces of the port in Marseilles.
    • Creation of Masmoudi France French law.
    • Vertical integration: launch of agricultural project for implantation of pistachio and amandine 40000 feet.
  • 2014 
    • Edition of Masmoudi story book.
    • Implantation in the "Beauty & Home" area at "Printemps Haussmann in Paris".
    • Establishment in the "Grande Hall" at the Les "Terrasses du Port" shopping center in Marseille.
    • Establishment in the Bab Ezzouar shopping center in Algiers.
    • Certification in progress of the ISO 22000.